Claire Balding chats with the director Jacob Perlmutter on set during filming.
What is Veterans Work?
Veterans Work is a series of three short films that highlight to U.K. employers the business benefits of hiring a veteran. The cast includes Ray Winstone, Joanna Lumley and Hugh Bonneville and many more well known faces from the acting and business world.
Deloitte UK and the Officers’ Association, supported by Business in the Community, asked The Drive Project to bring the research report, Veterans Work, to life using the arts. The aim was to communicate the key messages from the report, so that even more U.K. employers are aware of the tangible benefits veterans can bring to their businesses and in doing so enable veterans to fulfil their employment potential.
The Drive Project, recognising the importance of easily digestible content, knew that by producing a series of short films, the messages would be communicated clearly and with impact; we approached award-winning filmmaker Jacob Perlmutter and producer Anna Bolton. Jacob’s unique style enabled the research report to become visual and dynamic.
The Drive Project knew that in order to captivate UK employers as well as the public, a range of personalities needed to be represented in the films; reaching out to the great and the good of stage and screen, business leaders and importantly veterans to star in the films. This combination has never been brought together before.
Who does it benefit?
Veterans Work benefits both veterans and businesses. By highlighting the skills and expertise veterans can bring, businesses are now looking past previous rigid hiring criteria and looking at veterans as future employees.
There are an estimated 900,000 veterans in the UK of working age. Thanks to Veterans Work, not only will there be more job opportunities for them but we hope that a veteran’s full potential within new roles will be recognised.
What has it achieved?
The Veterans Work campaign has featured on national press and TV including: Good Morning Britain, LBC Radio and Saturday Kitchen. The films have been viewed online thousands of times and some major corporates, having watched the films, are now looking to hire veterans.
We are looking forward to continuing the campaign this year and updating you all on its successes.
What does an idea sound like?
Space for you
Not only a veteran
Behind the scenes
“The Drive Project with their award-winning creative approach were the stand-out enterprise ready to take on the challenge of producing innovative, inspiring and impactful films that demonstrated to audiences across business communities the value veterans can bring to industry.
The Drive Project embraced the concept from the start, immediately recognising the value of using the arts to take the Veterans Work research to a far wider audience. Working with award-winning filmmaker Jacob Perlmutter, film producer Anna Bolton, Director of Photography Yannis Manolopoulos and composer Diogo Strausz, The Drive Project have produced entertaining, captivating and highly technically demanding films.
Throughout, Alice (Founder and MD) and Emily (Director) from The Drive Project have been incredibly enthusiastic and passionate about the project. Their determination to produce films that remained aligned and consistent to the original research while bringing in fresh, creative and imaginative approaches has ensured the films are entertaining, exciting and engaging.
The Drive Project have been an outstanding team working with us at Deloitte UK. Through their hard work, ambition and vision we have created a series of films that will hopefully inspire business leaders to consider employing a veteran when they next recruit.”
Chris Recchia, Partner, Deloitte LLP